Y.L.I. Threads is a leading provider of high-quality sewing, quilting, and embroidery threads, serving the craft and hobby industry. The company is dedicated to transforming creativity into cherished memories, offering a range of products that combine functionality with beautiful design. With a commitment to quality and innovation, Y.L.I. Threads has become a trusted name among hobbyists and professionals alike.
Y.L.I. Threads, despite their business success, the in-house team faced significant challenges in their creative process. The primary issues revolved around the time required to execute projects and ensuring that all collateral remained on-brand. These challenges led to delays in going to print, typos in materials, and inconsistencies in social media posts and photography. The pressing need for a polished and uniform presentation became evident as the business grew, necessitating external support to maintain efficiency and brand integrity.
To address these challenges, Y.L.I. Threads sought a partner that could seamlessly integrate into their operations and provide rapid execution of creative projects. The goal was to develop and launch new product designs and marketing materials quickly, responding swiftly to market trends and consumer preferences. This approach ensured that all creative outputs were not only timely but also consistent with the brand’s tone and tenure.
The collaboration began with a focus on understanding Y.L.I. Threads’ specific needs and operational dynamics. By aligning workflows and communication structures, the partnership facilitated the rapid development of various marketing materials, including packaging, print and digital assets.
This streamlined process allowed Y.L.I. Threads to maintain brand consistency across all customer touchpoints while effectively scaling their marketing efforts. The ability to quickly convert creative briefs into polished deliverables enabled the internal team to concentrate on day-to-day operations without compromising on quality.
“The design team has been a fantastic extension of our own, turning creative ideas into polished, on-brand deliverables. Whether it’s logos, packaging, print, or web templates, the quality and efficiency have been exceptional.”
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