Founded in 2006, HubSpot, Inc. is a leading provider of AI-powered CRM, marketing, sales, and service solutions designed to help millions of organizations grow better.
The LATAM division leads integrated marketing campaigns across Latin America and Iberia, ensuring HubSpot’s global standard of excellence resonates regionally. Design Force also supports the USA division, strengthening collaboration across markets.
When Lorena Rodriguez joined HubSpot’s LATAM marketing team, her first priority was to strengthen content offers in the region. To do that, she needed design quality equal to the global team’s. Design Force provided the partnership to make that vision real—delivering polished, on-brand assets from the very beginning.
Design Force assigned a dedicated project manager to oversee every request and deadline, streamlining workflows. Requests were always met on time, with feedback implemented quickly and efficiently. This reliability empowered LATAM to scale campaigns at the same pace as the global brand—without bottlenecks.
For the LATAM division, the partnership began with large-scale reports, such as The State of Marketing and The ROI Behind AI. These projects demanded exceptional design quality, fast turnaround, and strict adherence to brand guidelines.
With each launch, Design Force proved to be a consistent creative ally, producing thousands of lead-generating assets and campaign visuals. By mastering HubSpot’s guidelines, the team reduced back-and-forth revisions and ensured design quality aligned seamlessly across LATAM and the USA.
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