Lights, Camera, Action: A Marketer’s Guide to Video Marketing in 2024

Are you part of the 92% of marketers using video content in 2024? Here’s why you should join them. Video marketing has fast become an essential part of modern marketing campaigns. No matter the platform you’re on, scroll for a moment, and you’ll be hit with video content – from brands, creators, and consumers – […]

Design Workflow 101: Streamlining Design Processes for Efficiency

Yes, design workflow matters. Here’s why Design is more than just the finished product – it’s also about the journey you take to get there.  The way you or your team approach the design process can make all the difference in terms of efficiency, effectiveness, and overall success, which is why having a streamlined design […]

Collaborative Design: Why Marketers and Designers Should Work Together

Build a seamless process for collaborative design, to go from strategy to design delivery with ease In this article, we’re exploring why design collaboration – between designers and marketers – could well be the missing ticket you need for a successful campaign, product or launch.  Then, tips for making marketing and design collaboration work efficiently […]

Collaborative Design: Why Marketers and Designers Should Work Together

We need to involve designers at every stage because creative marketing projects that aren’t informed by design strategy, or design thinking, are more likely to miss the mark. In this article, we’re exploring why design collaboration – between designers and marketers – could well be the missing ticket you need for a successful campaign, product […]