Lights, Camera, Action: A Marketer’s Guide to Video Marketing in 2024
Are you part of the 92% of marketers using video content in 2024? Here’s why you should join them. Video marketing has fast become an essential part of modern marketing campaigns. No matter the platform you’re on, scroll for a moment, and you’ll be hit with video content – from brands, creators, and consumers – […]
The Pros and Cons of Outsourced Design Subscriptions for Businesses
Exploring On-Demand Design Services: Key Advantages and Challenges in 2024 Graphic design outsourcing is on the rise It’s no secret that design is important in business. For websites in particular, a whopping 94% of consumers will leave if the graphic design is bad. As more companies understand the necessity of visuals, generating high-quality, converting graphic […]
5 Tips to Build a Recession-Proof Content Marketing Strategy
How to develop a content marketing strategy that serves you when times are tough As businesses face the uncertainty and challenges posed by an economic recession, it’s more important than ever to have a comprehensive content marketing strategy in place for weathering the storm. While marketing budgets may be tight, investing in a robust content […]
How to Leverage Generative AI for Effective Marketing
AI-powered chatbots are becoming increasingly popular in the world of marketing These chatbots, designed to simulate human conversation through natural language processing and machine learning algorithms, can be a powerful tool for businesses looking to automate customer interactions and improve efficiency. Naturally, though, there’s concern that they may compromise authenticity and harm customer trust. But, […]
Leveraging Data and Analytics to Improve Design Outcomes
Data-driven design offers insight into consumer behavior Design is more than just aesthetics and creativity. It’s also about creating a solution that addresses a specific need through a deliberate and intentional process. This is where data-driven design comes into play. Data-driven design involves using data and analytics to guide the design process – instead of […]
Design Workflow 101: Streamlining Design Processes for Efficiency
Yes, design workflow matters. Here’s why Design is more than just the finished product – it’s also about the journey you take to get there. The way you or your team approach the design process can make all the difference in terms of efficiency, effectiveness, and overall success, which is why having a streamlined design […]