Lights, Camera, Action: A Marketer’s Guide to Video Marketing in 2024
Are you part of the 92% of marketers using video content in 2024? Here’s why you should join them. Video marketing has fast become an essential part of modern marketing campaigns. No matter the platform you’re on, scroll for a moment, and you’ll be hit with video content – from brands, creators, and consumers – […]
How to Leverage Generative AI for Effective Marketing
AI-powered chatbots are becoming increasingly popular in the world of marketing These chatbots, designed to simulate human conversation through natural language processing and machine learning algorithms, can be a powerful tool for businesses looking to automate customer interactions and improve efficiency. Naturally, though, there’s concern that they may compromise authenticity and harm customer trust. But, […]
Leveraging Data and Analytics to Improve Design Outcomes
Data-driven design offers insight into consumer behavior Design is more than just aesthetics and creativity. It’s also about creating a solution that addresses a specific need through a deliberate and intentional process. This is where data-driven design comes into play. Data-driven design involves using data and analytics to guide the design process – instead of […]
Design Workflow 101: Streamlining Design Processes for Efficiency
Yes, design workflow matters. Here’s why Design is more than just the finished product – it’s also about the journey you take to get there. The way you or your team approach the design process can make all the difference in terms of efficiency, effectiveness, and overall success, which is why having a streamlined design […]
5 Common Challenges that Small Agencies are Facing
In this article, we’ll cover five of the biggest ad agency challenges that you’ll likely encounter especially if you’re looking to grow. With these agency trends and challenges in mind, we’ll also show you how you can overcome them to take your business to the next level: 1. Managing Workflow Small agencies tend to have […]
How to Expand your Agency Fast and Bring In More Business
60% of agencies cite the issue of finding new clients as the biggest pain point for expansion. Agency expansion, however, doesn’t have to be intimidating if you follow these steps: 1. Know Your Client Update the client personas you have. Consider their goals, pain points, the solutions they need, and how they conduct their business […]