Amazon A+ Content for Amazon Business Sellers
Running your business via Amazon? You’re one of nearly 500,000 sellers in the US alone. And if you want to stand out and break into the $100,000 Club, utilizing Amazon’s A+ Content management system is key for growth on the platform.
In this blog, we highlight how A+ Content serves as a key differentiator in the world of Amazon business sales. We’ll look at how it can fit into your strategy, offer Amazon seller tips, and discuss the various capabilities of A+ Content that can benefit your bottom line.
What is Amazon A+ Content?
With claims to “increase sales by 20%”, Amazon A+ Content provides tools to enhance product listings for greater positioning and brand awareness among businesses fighting for conversion.
It offers extended tools to optimize product listings, add your brand story, and leave a lasting impression on buyers.
There are two options:
Basic Amazon A+ Content
Enhance text, images, add your brand logo, and other (limited) elements.
Premium Amazon A+ Content
The capabilities of Basic, with the bonus of video listings, Q&A sections, clickable carousels, and more enhanced features.
Both options allow you to tell your brand’s product stories better to gain and build valuable trust and loyalty with customers.
The Role of A+ Content in Your Amazon Strategy
There are over 12 million products at any given time on the platform to rise above, Amazon A+ Content can help you to create an immersive experience for your digital customer. The tool provides a step-by-step design guide to building a listing that grabs attention, making it necessary for any comprehensive marketing strategy on Amazon.
A product listing will make or break a sale, and Amazon has (yet again) Monopolized the game by helping their sellers scale (keeping them on their platform) – a win-win scenario.
Analytics features such as A/B testing are an opportunity to understand your customers in greater detail, so you can better sell your products to them.
Here are some A+ Content best practices to consider:
- Use all of the tools available to you
- Follow the detailed guidelines provided by Amazon itself
- Ensure your listings are clear, concise, and true
- Regularly review and refine your listings
Creating Impactful Amazon A+ Content
There are some best practices for using A+ Content to improve your Amazon listings.
Design and visuals
The product image is often the first thing your customers see – they’ll either click or continue to scroll.
Your lead image must be photo-on-white, but this doesn’t mean you can’t be creative. Look for unique angles, vibrant (accurate) colors, and imagery that clearly shows what the product is. Beyond that, enhance your listing with on-brand banners, product details, and lifestyle photography.
If you’d like support with your visuals, our global design teams have years of expert experience in product packaging design, illustration, banner design and more.
Product descriptions + benefits
This is where you clinch the sale with accurate, clear and concise descriptions. Amazon rose the ranks for its speedy service, so its customers expect efficiency – don’t waffle. Tell them the facts in a way that benefits them. How can your product make their life better?
Tell your brand story
This may be your only opportunity to showcase your brand during the sales journey.
Use the Brand Story feature to create an emotional connection with your customers, giving them insight into who you are and what you can do for them.
Answer your customers’ questions
Overall, a successful Amazon product listing aims to answer any question a customer may have about whether this is the right product for them.
By using each of the tools available within the A+ Content platform, your chances of doing just that, and converting to a sale, are drastically increased.
A+ Content is a worthy investment
The world of Amazon is vast, and noble products can all too easily get swallowed up by the masses.
To stand out, it’s worth investing and using the tools provided by the source itself, to take your products to the next level.
If you follow these best practices and Amazon seller tips for enhanced listings, you can reap the rewards of increased conversions and higher monthly sales. Need support? We can help you level up the design and visuals to support your Amazon A+ strategy, with dedicated designers skilled in product packaging design, banner design, brand assets and more. Book a free demo, we’ll walk you through it.
