Lights, Camera, Action: A Marketer’s Guide to Video Marketing in 2024
Are you part of the 92% of marketers using video content in 2024? Here’s why you should join them. Video marketing has fast become an essential part of modern marketing campaigns. No matter the platform you’re on, scroll for a moment, and you’ll be hit with video content – from brands, creators, and consumers – […]
How to Leverage Generative AI for Effective Marketing
AI-powered chatbots are becoming increasingly popular in the world of marketing These chatbots, designed to simulate human conversation through natural language processing and machine learning algorithms, can be a powerful tool for businesses looking to automate customer interactions and improve efficiency. Naturally, though, there’s concern that they may compromise authenticity and harm customer trust. But, […]
Prepare Your Business for a Holiday Season Without Stress
In this article, we’re sharing how to prepare your business for the holidays, in 4 steps. Getting ready for the holidays: a guide for businesses 1. Take stock of where you currently are in your business Before you start implementing any changes, campaigns or holiday marketing strategies, it’s important you know where you’re starting from. […]
Ready to Scale Your Startup? 10 Things to Know Before You Start
In this article, we’re giving you 10 tips for scaling a business in 2022 and beyond. How to scale a startup business 1. Set S.M.A.R.T goals We spoke about this in relation to successful marketing campaigns, but S.M.A.R.T goals work in all areas of your business. By having clear, achievable goals that are measurable and […]