House of Lashes achieves 100% brand consistency to drive growth

About House of Lashes

Founded in 2012, House of Lashes has grown from a bold idea into a beauty leader recognized worldwide.

Its mission is to redefine the lash industry with innovative, trend-forward designs that are comfortable, long-lasting, and cruelty-free—made to suit every eye shape and style.

Every lash is handcrafted from premium sterilized human hair and cruelty-free synthetic fibers, produced in partnership with trusted factories that uphold strict quality standards and a healthy, ethical work environment.

100%Brand Alignment & Consistency
77%Asset Turnaround Speed Increased
315%Website Conversion Growth

I always tell others Design Force is our #1 creative vendor.

They feel a part of a team and not just an external service. They truly care about the project. They get excited as much as we’re excited.

Kirra JaquiasMarketing Lead @ House of Lashes

MISSION

From fragmented visuals to a unified brand presence

Before partnering with Design Force, House of Lashes relied on a patchwork of independent contractors for email, social, and other creative work. This led to misaligned campaigns, inconsistent branding, and a time-consuming feedback loop. Even with clear creative direction, projects often required multiple revisions and slowed the marketing team’s momentum during a major brand transition.

STRATEGY

A dedicated, senior design team that feels in-house

Design Force now integrates seamlessly as a true creative partner, complete with an account manager, project manager, and senior designers. Unlike anonymous, app-based, or freelancer platforms, House of Lashes now knows exactly who they are working with, building a human connection and maintaining a consistent rhythm. Design Force streamlines web design and handles day-to-day creative requests with fast, transparent timelines; often beating their own estimates.

JOURNEY

Multi-channel design that keeps beauty campaigns cohesive

Due to inconsistency challenges, the partnership began with a brand guide overhaul, setting a precise visual foundation of colors, typography, and design rules that every marketing channel could follow. Armed with these guidelines, Design Force led a website redesign that aligned the e-commerce experience with the refreshed brand, creating a seamless look and feel from the first email to checkout and driving a measurable lift in online sessions.

As campaigns rolled out, Design Force became an extension of the marketing team, producing email sequences, social content, and launch materials with remarkable speed and consistency.

For every project, the team provided multiple creative options, allowing House of Lashes to refine and combine ideas, and even surprise themselves with unexpected directions. This rhythm not only reduced feedback cycles but also freed the internal team to focus on strategy, confidently saying goodbye to hassles and creative bottlenecks.

The Impact

Creative support that unlocks consistent growth

Unified brand visuals across channels, eliminating mismatches that had hurt their brand image.
Shortened feedback cycles, freeing the marketing team to focus on strategy and product innovation.
Established a long-term design ally, providing the reliability and care of a dedicated internal department.