See how UFC GYM increased creative efficiency and unlocked cost-effectiveness

About UFC GYM

They pioneer MMA-inspired fitness, offering programs that make elite MMA training accessible to everyone, irrespective of age or athletic ability. As an extension of the Ultimate Fighting Championship®, UFC GYM prides itself on authenticity and a commitment to excellence in fitness.

98.87%Design Time Saved
$230,702Total Saved
100%Brand Consistency

MISSION

Brand unity and team restructuring

Back in 2020, UFC GYM faced significant challenges in maintaining brand consistency and creating a cohesive brand visual across creative assets, leading to a diluted brand identity and affecting audience perception.

The global situation back then further intensified issues, as UFC GYM had to re-strategize their entire creative team while still keeping the brand alive and strong.

STRATEGY

From zero to developed SOPs, templates, and more

In response to these challenges, Design Force stepped in as an invaluable solutions partner. This is how Design Force became the partner that it is today, offering UFC GYM an extension of production designers, project managers, and art directors.

This collaboration led to the development and redesign of company SOPs, templates, and standardized design elements, ensuring brand consistency across all channels.

JOURNEY

Transforming challenges into triumphs

Despite the challenges posed by the pandemic, our on-demand solutions ensured that UFC GYM maintained a strong presence.

Today, UFC GYM relies entirely on Design Force for their creative production across the USA, receiving consistent designs that adhere to their up-to-date brand guidelines, ensuring that every piece strengthens the brand’s market presence.